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During the XXIX Olympiad in Beijing in 2008 were just established 43 world records! In the Olympics 204countries took part, with 87 of them received at least one medal, which is also a record. Such countries as Afghanistan, Mauritius, Tajikistan and Togo have won the first awards in the history of athletes, Bahrain, Mongolia and Panama have been owner of the first gold medals! But apart from such popular facts there are even more interesting facts. As the opening ceremony, organizers of the Beijing Olympics had to take measures to ensure good weather during the final scene of closing Olympic Games.
According to data of Beijing meteorological station, about 8 hours prior to the closing of the Olympics to the capital from the region of Inner Mongolia and Hebei Province thunderclouds have started to move. At the same time the humidity in Beijing was also strongly increased and much higher than the opening day of the Games. To ensure good weather during the closing ceremony of the Games, 8 aircraft rayed over the city special agents, as well as from Beijing, Hebei and Tianjin meteorological missile were launched 241, agency Xinhua reported. We must recall that during the opening ceremony in Beijing the largest in the history of surgery of control the weather was held, during the operation of clouds dispersion out of 21 points more than a thousand meteorological rockets were launched. In this case, it is necessary to clarify that one officer of observatory died and another wounded when a rocket launched, which occurred on the same meteorological station. As a result of the incident the 45-year-old man received a concussion and laceration in his right supercilious part of the head.
The second victim after spontaneous run of meteorological rocket was in grave condition, he hadn’t virtually detectable pulse, in the end he died from his injuries. – Astronomically expensive rights to broadcast. Selling of the rights to broadcast brought $ 3 billion. A total income is over $ 5 billion – about half of this sum is business from the selling broadcast Olympic Games. It is obvious that members of the IOC awarded Beijing the right to host the Summer Olympics and even for economic reasons.
Of course, they were aware that they were unhappy with the way that the Games would be held in a country, where human rights situation remained poor, would be primarily West. At the same time the rights to broadcast the Olympics brings revenue primarily due to sponsorship .
Olympic Games helped sponsors to develop new markets and find new customers, which is especially attractive for global corporations. This becomes clear in the last examples – Beijing-2008 and Sochi-2014. This probably can be explained by the fact that for the period from 2005 to 2008 expected income, which amount will be over $ 5 billion, it exceeds over 40% the amount earned during the Olympics in Salt Lake City and most Afinah.12 major sponsors have bought a total amount of 866 million dollars for exclusive advertising rights in their respective product groups, adding to their symbolism the Olympic rings – and the term of the contract is 4 years. If initially mostly U.S. companies rated the market value of the Olympic rings, now major sponsors from other continents joined them. Even more interesting facts about the 2008 Olympics, please read our next articles!
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